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Purpose
This boot camp is designed as forum for intense creative professionals to to come together and exchange ideas, points of view, examples of their work and even philosophy about design and branding.
The speaker for this boot camp is Juan Roberts, a renowned designer. He believes that this event will begin an ongoing discussion about professionally competitive creative services being available in the Antelope Valley. A resident since 2004, Roberts has been approached by numerous executives, business owners, creatives and instructors to share his vast global experience in high level creative services.
This boot camp is the first of a series of talks he will conduct throughout 2009. He explains, "I have met some wonderful potential clients in this valley, but many of them seem to have the idea that there is no solid creative services community to serve their ongoing needs." He continues, "Most of them are convinced that they must go outside this valley to procure mainstream quality design, branding, marketing, strategic thinking and execution. I simply believe differently. This boot camp will show that WE DO EXIST."
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The Content
The day will consist of a full cadre of topics:
• Concepts vs. Ideas ... Uncensored
• Branding Myths and Realities
• Technological Impact on Modern Creative Thought
• Competitive Modern Design
• Presenting / Pitching Ideas
• Tactics: Logos, Graphics, Typography, Composition, Image Capture (formerly photography)
• 21st Century Marketing Mix
• Creative Services for Small Biz vs. Corporations
There will be full coverage on: risks of negotiation, updating software protocols, balancing home and career, ambition efficacies, revenue expectations, battling competition and lots more intimate design and branding topics managed by professionals every day.
This boot camp will challenge the norms that many designers actuate for their clients today. Roberts is known for infusing new perspectives about contemporary creative services and causing paradigm shifts that some find wrong ... at first. Expect the unexpected when this master facilitator begins breaking down the core of solid creative services from home-based design firms up to major international projects being done right here in the AV.
Portfolio Review
In an effort to strengthen the creative comaraderie, Roberts will be conducting an OPTIONAL portfolio review of anyone willing to submit their folio. His insights are often sought by major agencies creative professionals such as Screen Gems, Zomba Music, HayHouse, etc. Bring your work as you would present it to clients and be ready for a candid POV on what will make it globally competitive.
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The Schedule
Morning Session
9:30 am Assemble
10 am Opening Discussion (sharp)
12 noon Lunch -- on your own
Afternoon Session
1 pm And the Beat Goes On (sharp)
3 pm Portfolio Review
4 pm Wrap Up and Out
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Reserve Your Seat Early
Email Juan Roberts at creativelunacy@aol.com
Provide your professional contacts:
- name
- company
- address
- phone
- web site or blog
First Come First Serve
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Who Should Attend
This boot camp is structured primarily to benefit creative professionals and those that wish to increase their awareness of top level creative services that are available right here in the valley.
We expect to see:
• CMO's
• Graphic Designers
• Business Owners
• Desktop Publishers
• Ad Agencies
• Creative Department Heads
Be forewarned that this boot camp will be fast paced, candid and intense. Anyone coming should plan to take plenty of notes and be ready to openly participate. The verbiage and terms will reflect an advanced level of understanding about creative services.
All attendees are expected to be on time, ready to work and stay until the end of the day.
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This is a FREE Event
Courtesy of Creative Lunacy, Cedar Art Gallery and Laity Institute of the Arts.
